Fenway Golf Club prospers after family-orientated makeover

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SCARSDALE – A young mother and her daughter hopped internal a stately clubhouse at Fenway Golf Club on a warm summer season afternoon recently.
The lady changed into protecting inflatable armbands as they made their way to the renovated swimming pool within the lower back of the clubhouse.
The scene spoke to the invigorated kingdom of the ninety five-year-vintage private clubs off Old Mamaroneck Road, which stopped accepting new participants as of this spring when the club reached its most potential.

The club’s reputation as a result of a concerted effort by way of its leaders to counter the countrywide trend of declining USA-membership club. Its fulfillment shines towards the backdrop of some golfing courses struggling to exist in current years due to diminishing demand. Some of them were focused on housing development.
“The world has changed dramatically, and so as for a rustic club to live to tell the tale nowadays, it’s vital to be family-orientated,” said Jeffrey Citron, president of the club’s board. “We ought to entice households, make the better halves want to come, make the children want to come back.”
For the past two decades, the membership has invested hundreds of thousands of greenbacks to restore its authentic 1924 path designed by Albert Warren Tillinghast, a distinguished golfing course architect whose centers have hosted many professional championships.
But the club’s management realized that a remarkable golf direction alone may not assist Fenway to thrive into the future. Longtime individuals are leaving the membership because they are moving to Florida, or due to the fact, they could no longer play golf.
“It’s all approximately attracting households,” said Bruce Frank, the membership’s board treasurer. “We wanted to create an ecosystem wherein human beings come and stay a whole day here.”
The attempt started out from changing dining menus to consist of more infant-pleasant gadgets. The club’s occasion themes have shifted to appeal to younger households and their youngsters.

And about 3 years ago, the membership took steps to conduct a $three.Five million makeover of its pool location, consisting of an outside bar with flat-screen TVs and a kiddy pool. The reaction has been wonderful, Frank said.
“The demographics of the members have gotten plenty younger,” he stated.
Longtime participants are also happy approximately the club’s re-energized, multi-generational surroundings in which grandparents can meet up with their grandchildren, Citron stated.
“We’re trying to preserve it more of a Ritz Carlton — for loss of a better phrase — a type of atmosphere,” he stated. “Make it a place where human beings need to come and hold, have a good time, wherein children want to come back. And I suppose we carried out that.”
Follow Akiko Matsuda on Twitter: @AskAkiko; Instagram: @amatsudanyc; and Facebook: @AkikoJournalist.
Editor’s notice: As treasured land opens up at failing to golf publications all along the Northeast corridor and past, dense housing traits are filling in wherein there once become rolling fairways and undulating veggies. In New York and New Jersey on my own, thousands of housing units are sprouting in their location and with it a raft of issues and issues facing citizens, environmentalists, and local making plans and zoning officials, a special investigation by the USA Today Network exhibits. The tale is to be had for subscribers.
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