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Oscar winner Spike Lee just directed a Budweiser advert displaying Jackie Robinson’s baseball debut

Baseball

Oscar winner Spike Lee just directed a Budweiser advert displaying Jackie Robinson’s baseball debut

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After spending more than ever on marketing through Super Bowl 2019, Anheuser-Busch is gearing up for another big date in the carrying calendar: Major League Baseball’s commencing day on Thursday. The brewery giant is marking the event through jogging, a Budweiser business directed by Spike Lee and providing the legacy of Jackie Robinson. Robinson becambecame the first African-American to play in the vast leagues when making his Brooklyn Dodgers debut at Ebbets Field on April 15, 1947.

His impact as a participant and as an image inside the combat for racial equality led him to be considered one of Time magazine’s 100 most influential humans of the 20th century. Assessing himself, Robinson said: “I’m not concerned with your liking or disliking me; all I ask is for you to recognize me as a person.” The Budweiser advert is called “Impact” and could show the moment he broke the racial barrier after mormore than 50 years of segregation in baseball.

Narrated by Robinson’s daughter, Sharon Robinson, the campaign suggests original footage of the game with an imagined group of lovers in a bar celebrating (and consuming Budweiser). It notes that Robinson could have been one hundred years old this year — he died at age 53 in 1972 — and finishes with every other quote from Robinson: “A life isn’t essential, except for the effect it has on other lives.” Ricardo Marques, vice president of advertising and marketing core and fee brands for Anheuser-Busch, advised CNBC via smartphone Monday that Robinson was a person who displayed “extreme courage and resilience to break the coloration barrier in tough instances.

Marques said partnering with Lee didn’t take place via chance because the Oscar-winning director uniquely admires Robinson. The Budweiser government believes the ad can affect even people with little knowledge of Robinson’s existence. “His tale, combined with Spike Lee’s talent and (Robinson’s) daughter narrating — all of so that it will create a compelling tale for any age or demographic,” he said. A three-minute online model of the economy launched Tuesday, two days before the minute-length TV version airs at some stage in starting the day.

The advert will also be proven in baseball stadiums at some point in the season and in movie theaters throughout the United States. Budweiser has partnered with the Jackie Robinson Foundation and will donate 42 cents — the wide variety on Robinson’s shirt — from each sale of restrained-edition bottles of Bud to the nonprofit. Marques said the funds raised for the inspiration needed to assist it in opening a protracted-planned Jackie Robinson Museum in New York City.

Erika Norman

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