Type to search

Why Game Publisher N3twork Will Spend Millions Scaling Other Developers’ Mobile Games

Mobile Games

Why Game Publisher N3twork Will Spend Millions Scaling Other Developers’ Mobile Games


The studio at the back of Legendary: Game of Heroes provides its sophisticated in-residence user acquisition platform to other sport builders to help them develop their video games. Along with the tools, N3twork is likewise making plans to invest tens of thousands of dollars in scaling different publishers’ apps that meet their partnership criteria … without taking a possession function or fairness. (Full disclosure: Ne3twork is a customer of an agency I seek advice from for Singular.)



Look at Clash of Clans Ca,ndy Crush Saga, or another huge sport at the top-grossing charts: they generate tens of millions and even billions of greenbacks in coins glide. Fortnite is an outlier of the route. However, it made Epic Games $three billion simply in 2018 alone. There’s nearly no different funding that could generate the risk-adjusted price of going back that a hit cell app can,” says N3twork head of platform Eric Seufert.

The supply is a suite of four merchandise that address what Seufert sees because of scaling cellular apps’ central challenges: advertising data control, advert innovative creation, advert marketing campaign control, and ongoing optimization of campaigns. The suite includes predictive analytics for performance modeling, automated video advert construction, programmatic ad campaign creation, optimization, and actual-time ROI tracking.
The most interesting element, however, is not the era.

It’s the business version.

App builders apply to this system. If N3twork thinks your game is a good suit, they’ll run some overall performance advertising and marketing in your app — procuring it themselves — and proportion the results with you. N3twork desires to ensure that any apps they market have the enchantment and monetization ability to justify huge funding. Finally, if your app seems right, they’ll hammer out a partnership settlement with you to make investments masses of heaps to tens of millions in scaling your recreation. I asked Seufert about the boom platform: how it works, how N3twork examined it, and what he sees in video games destiny.

Koetsier: First off, how could you characterize this new increase platform?

Seufert: The N3TWORK Scale Platform is a partnership application we are launching to use our proprietary person acquisition technology stack to help 1/3 of the party builders grow their apps. The underlying technology platform, which I was going for walks when you consider that I joined N3TWORK via the purchase of my very own business enterprise, Agamemnon, allowed us to spend tens of hundreds of thousands of greenbacks on paid media in 2018 to sell our hit game, Legendary: Game of Heroes.

N3TWORK as a business enterprise is anchored through commitments to two honestly crucial thoughts: our values and way of life, which we take very critically and which manual everything we do, and hiring exceptional humans. We plan to launch our consumer acquisition tech platform as a stand-alone SaaS product. Still, we determined that the N3TWORK Scale Platform partnership technique is a better way to release this commercial enterprise: we get to associate intently with developers. We now give them the right to enter our era and our in-house advertising and marketing information and capital. We assume this partnership program sets builders up for success in a manner that mere access to the generation platform wouldn’t.

Erika Norman

Travelaholic. Introvert. Certified coffee enthusiast. Beer expert. Web trailblazer. Bacon geek. Spent 2002-2009 lecturing about human growth hormone in Hanford, CA. Spent several months developing strategies for teddy bears in Prescott, AZ. Earned praised for my work exporting chess sets in the financial sector. Uniquely-equipped for working on xylophones in Africa. Uniquely-equipped for getting to know cannibalism in Salisbury, MD. Developed several new methods for developing strategies for wieners in West Palm Beach, FL.